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Month: October 2013

Know your lead generation numbers

Posted on 4th October 2013 by Noel Guilford

Knowing your business numbers requires that you measure everything you do. This is particularly true of your marketing spend. For example if you have business cards, a leaflet or flyer, a website, and a brochure all generating leads wouldn’t it be important to know which source generates the most leads? Maybe you are planning a…

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Know your marketing numbers

Posted on 3rd October 2013 by Noel Guilford

When people ask me at networking events what I do I always say ‘I help people understand their business numbers better’. That usually gets a response like ‘well I need that!’ Its way better than I am an accountant, and after all they asked what I do, not what I am. And one of the…

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    Chester
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