Knowing your business numbers requires that you measure everything you do. This is particularly true of your marketing spend. For example if you have business cards, a leaflet or flyer, a website, and a brochure all generating leads wouldn’t it be important to know which source generates the most leads? Maybe you are planning a…
Month: October 2013
Know your marketing numbers
When people ask me at networking events what I do I always say ‘I help people understand their business numbers better’. That usually gets a response like ‘well I need that!’ Its way better than I am an accountant, and after all they asked what I do, not what I am. And one of the…
