“My customers don’t go on Facebook” she told me.

I was chatting with a successful businesswoman this week who has an in-demand service in a well-defined niche. In fact she targets females within that niche. Clever. I asked how she generated leads and found new customers to which she replied “Networking, but its time consuming and I’m not growing as fast as I’d like”.…

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What is your digital strategy?

  Entrepreneurial business owners could be forgiven for thinking that the ‘digital revolution’ only applies to larger businesses and that they can continue in their old ways and still remain competitive: nothing could be further from the truth. All businesses need to adopt a digital strategy that’s supported by a clear digital implementation roadmap. The…

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Time to overthrow the existing order?

When Kodak chose not to develop the digital camera, which had been invented by their 24 year old employee Steve Sasson, in favour of sticking with their old and hugely profitable film business no-one should have been surprised. Not surprisingly the main objections to developing the digital technology came from the marketing and business sides.…

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