There has never been a lower barrier to entry for new businesses

Amongst all the doom and gloom of the past few years fuelled by Brexit, the COVID pandemic and challenges to democracy a fundamental paradigm shift has taken place: There has never been a better time to be a small business owner. Technology means you can create and launch new ideas, products and services quickly. There has…

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“My customers don’t go on Facebook” she told me.

I was chatting with a successful businesswoman this week who has an in-demand service in a well-defined niche. In fact she targets females within that niche. Clever. I asked how she generated leads and found new customers to which she replied “Networking, but its time consuming and I’m not growing as fast as I’d like”.…

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What is your digital strategy?

  Entrepreneurial business owners could be forgiven for thinking that the ‘digital revolution’ only applies to larger businesses and that they can continue in their old ways and still remain competitive: nothing could be further from the truth. All businesses need to adopt a digital strategy that’s supported by a clear digital implementation roadmap. The…

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