Are you making this mistake in your business?

Most entrepreneurial business owners want to grow their business, make more sales and generate more profit. It’s why they started the business in the first place. But in their eagerness to make more profit and earn more, too many business owners make a fundamental mistake, which I see all too often. They assume the answer…

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There has never been a lower barrier to entry for new businesses

Amongst all the doom and gloom of the past few years fuelled by Brexit, the COVID pandemic and challenges to democracy a fundamental paradigm shift has taken place: There has never been a better time to be a small business owner. Technology means you can create and launch new ideas, products and services quickly. There has…

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“My customers don’t go on Facebook” she told me.

I was chatting with a successful businesswoman this week who has an in-demand service in a well-defined niche. In fact she targets females within that niche. Clever. I asked how she generated leads and found new customers to which she replied “Networking, but its time consuming and I’m not growing as fast as I’d like”.…

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