Your website should be your best marketing asset. Having an online presence is no longer a ‘nice to have’ for entrepreneurial business owners it’s an essential item to include in your marketing toolbox. And it has one big advantage over most of your other tools in that you own it rather than rent it. Unlike…
Category: Marketing
What is your digital strategy?
Entrepreneurial business owners could be forgiven for thinking that the ‘digital revolution’ only applies to larger businesses and that they can continue in their old ways and still remain competitive: nothing could be further from the truth. All businesses need to adopt a digital strategy that’s supported by a clear digital implementation roadmap. The…
Time to overthrow the existing order?
When Kodak chose not to develop the digital camera, which had been invented by their 24 year old employee Steve Sasson, in favour of sticking with their old and hugely profitable film business no-one should have been surprised. Not surprisingly the main objections to developing the digital technology came from the marketing and business sides.…
Possibly the worst advice you could give to a start-up business
This week I want to tell you about something I read whilst I was away. You see, I read a lot of blogs. I like to keep up with trends in marketing and finance. I find that blogs are usually the best way. But as with most things in life you have to be curious…
It isn’t Colonel Mustard.
If it was a game of Cluedo the prime suspect would be Amazon, in the high street with a web browser, but the causes of the devastation of retailing in many town centres is actually more complex than this, even though it is easy to blame the increase in e-commerce and online shopping. Like most…
Does your team go the extra mile?
In last week’s Sunday Supplement I wrote about coaching your team for the behaviours you want in your business. No sooner had I pressed the ‘Send’ button than I received an email from Paddi Lund about motivating your staff. He pointed out that a fundamental frustration that almost all entrepreneurial business owners face is motivating…
Are you making the right choices?
The news this week of business failures past, present and possibly future is alarming. Stories of incompetence, ignorance and a lack of information on a huge scale. I was fortunate to have respite from this doom and gloom on Thursday when I attended a masterclass with a very successful entrepreneur whose wisdom would have prevented…
Bore da!
This morning I am in Cardiff, so bore da from the nation’s capital. I am here to attend a client’s board meeting at which they will discuss and prepare their budget for the coming year. They have a formal and structured process for doing so which I will facilitate and advise on. It doesn’t just…
The single biggest opportunity for entrepreneurial businesses in your lifetime
The new Fab Four – Amazon, Apple, Facebook and Google – have changed the world for the better, especially for entrepreneurial businesses. From being able to find exactly the product you want without having to leave your armchair, being able to tap into enormous communication power from a device in your pocket, to accessing the…
Do you know your business numbers?
Given everything you have to do to run your business we bet you’re short of time… so short of time in fact that you may have given little thought to your bookkeeping and accounts. Or you may be planning to give it all to an accountant – when you get round to finding one. In the meantime…