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Category: Uncategorised

You’re on your own now

Posted on 20th September 2020 by Noel Guilford

I have used the analogy ‘Don’t wait for the cavalry, they’re not coming’ before in an email but it seems appropriate to do so again as the government support schemes hastily put in place to stave off the worst economic affects of the pandemic gradually peter out. Businesses that have managed to hang on into…

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Changes to the coronavirus job retention scheme (CJRS) from 1 July 2020

Posted on 15th June 2020 by Noel Guilford

On 12 June 2020 HMRC amended eight pieces of guidance regarding the coronavirus job retention scheme (CJRS) for employers who want to furlough employees from 1 July. The rules will change again from 1 August when no pension costs or employer’s NIC will be reclaimable. In September and October, the amount of wages which can…

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Don’t wait for the cavalry…they’re not coming

Posted on 20th April 2020 by Noel Guilford

Yesterday the Chancellor said: I am not persuaded that moving to a 100% guarantee [of CBILS] is the right thing to do. Some people have made some comparisons with what is going on in other countries. I think when you look at the totality of what we are doing it is more significant in scope and…

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There is a Third Path

Posted on 1st April 2019 by Noel Guilford

It hadn’t been a good year. Two of my consultancy clients had been forced to cancel their contracts and a third had had their loan called in by the bank who had appointed a Receiver. Back then I mainly carried out consultancy work for growing businesses most of whom had built up debt. Most of…

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Don’t make this basic mistake

Posted on 10th February 2019 by Noel Guilford

Last week Big-4 accountant KPMG announced that they were pulling out of the small business accounting market. This follows their high profile launch and expensive advertising campaign only a couple of years ago. This shouldn’t come as a surprise to anyone who listens to and understands the 3Ms of marketing – Market, Message and Media.…

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Don’t ignore tried and tested marketing pillars

Posted on 27th January 2019 by Noel Guilford

Last week I held a monthly call with a client who is in the top 5% of business owners in his sector. He has done what all successful business owners do which is to remove himself from day to day operations so that he can work on his business, he has clear goals and develops…

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That’s a bit more than I was expecting

Posted on 16th December 2018 by Noel Guilford

Most business owners have experienced that moment when you reveal the price and your prospect says, “That’s a bit more than I was expecting. Sorry, but it’s beyond my budget.” The question then is, how do you respond? One option, of course, is just to walk away. You may not be prepared to take on…

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Posted in Sales, Sunday supplement, UncategorisedLeave a comment

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    Fourwinds House
    Balderton
    Chester
    CH4 9LF

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