Imagine that you are thinking of buying a new car and visit your local car showroom. The salesperson approaches and you ask a couple of questions about the model you’re interested in: Does it have four wheels? Do the brakes work? Stupid right? Because products or services we are thinking of purchasing have certain intrinsic…
Category: Sales
Psst! Have you heard of this sales tool?
One of the most common misconceptions I hear from small business owners is that “my customers don’t like getting telesales calls.” That just isn’t true. Now don’t get me wrong. I am not talking about ‘cold’ calling anyone. What I mean is getting in touch with people who in some way have expressed an interest…