Not all businesses have suffered from declining sales during the pandemic; the owner of brands such as Dettol, Nurofen, Cillit Bank and Durex (Reckitt Benckiser) has just seen a 13% rise in sales in Q3, but it has become clear that after what some thought was a temporary adjustment before we returned to ‘business as…
Category: Sales
“My customers don’t go on Facebook” she told me.
I was chatting with a successful businesswoman this week who has an in-demand service in a well-defined niche. In fact she targets females within that niche. Clever. I asked how she generated leads and found new customers to which she replied “Networking, but its time consuming and I’m not growing as fast as I’d like”.…
I don’t think I’m cut out to be rich
This week I attended a Masterclass. Amongst the discussion was an exploration of how rich people think. Of course they aren’t called rich people – that would be crass. They are called affluent, high net worth or high value, but whatever they are called they have one thing in common – a lot of money.…
That’s a bit more than I was expecting
Most business owners have experienced that moment when you reveal the price and your prospect says, “That’s a bit more than I was expecting. Sorry, but it’s beyond my budget.” The question then is, how do you respond? One option, of course, is just to walk away. You may not be prepared to take on…
Do the brakes work?
Imagine that you are thinking of buying a new car and visit your local car showroom. The salesperson approaches and you ask a couple of questions about the model you’re interested in: Does it have four wheels? Do the brakes work? Stupid right? Because products or services we are thinking of purchasing have certain intrinsic…
Psst! Have you heard of this sales tool?
One of the most common misconceptions I hear from small business owners is that “my customers don’t like getting telesales calls.” That just isn’t true. Now don’t get me wrong. I am not talking about ‘cold’ calling anyone. What I mean is getting in touch with people who in some way have expressed an interest…
