Posted on September 24, 2017  
by Noel Guilford

On Friday I ran a workshop for a Mastermind group of entrepreneurs. They are all successful which is why they  gave up 2 days away to become even more so.

It’s really quite simple. If you want to earn more then learn more. The L before earn is there for a reason.

I was facilitating a discussion about how knowing your Business Numbers leads to increased sales, profit and cash flow. We went quite deep with lots of worked examples.

At one point we got into a discussion about accountants. Are they an investment or a cost, how much they charge and so on. It always come up. One member said “I pay my accountant £250”.  Now these are successful entrepreneurs, and so I said “I think £250 per month sounds like good value if you’re getting regular information and advice for that”.

“No, £250 per year, and I get no advice at all”, came the reply.

Needless to say by the end of the meeting she’d resolved to get a new accountant. But not before we’d worked through what a really good accountant can do for your business. We mindmapped a list. To start with it was hard work. Some of the members had very little idea what ‘good’ looked like and even fewer had experienced “great”.

Most business owners put up with a very poor, and often non-existent, service from their accountants, I concluded. Maybe I should have known.

The mind map has become my new lead magnet: “47 things really good accountants will do for your business” (Well we did have to stop for lunch). It’ll be available soon and you’ll be the first to receive a copy.

Don’t put up with a poor service. Your business’ life may depend on it.

To your success,

Noel Guilford.


Noel Guilford is the principal of Guilford Accounting a small business accountancy practice specialising in advising owner-managed businesses on current accounting, finance, and tax matters. You can reach him via email at or by phone at 01244 660866. He is the author of the ‘Figure it out – an entrepreneurs guide to understanding your business numbers’ which you can obtain by visiting​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ His latest book, How to Build a Successful Business’ will be published in 2017

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