We’ve all heard about the “fake” email sent to the finance department from the CEO asking for a payment to be made to a fraudsters account but a new – and more sophisticated – version of this type of fraud has begun. The emergence of “deepfake” technology – where genuine recordings of people are processed…
Month: February 2020
“My customers don’t go on Facebook” she told me.
I was chatting with a successful businesswoman this week who has an in-demand service in a well-defined niche. In fact she targets females within that niche. Clever. I asked how she generated leads and found new customers to which she replied “Networking, but its time consuming and I’m not growing as fast as I’d like”.…
