“My customers don’t go on Facebook” she told me.

I was chatting with a successful businesswoman this week who has an in-demand service in a well-defined niche. In fact she targets females within that niche. Clever.

I asked how she generated leads and found new customers to which she replied “Networking, but its time consuming and I’m not growing as fast as I’d like”.

“Have you tried Facebook Ads?” I asked.

“My customers don’t go on Facebook” she told me.

Now I wasn’t about to persuade her otherwise over a glass of wine. I did tell her to contact me if she’d like another conversation, but she won’t. She is like a lot of business owners – even moderately successful ones – who are closed minded.

As a business coach I come across CMS (closed-mind syndrome) all the time; in fact being open minded to new ideas and ways of doing things is quite a scarce commodity and is one of the criteria I set for the business owners with whom I work.

Marketing has become more competitive and complicated. There are a plethora of messages competing for your prospects’ attention and most business owners use too few marketing pillars. Rejecting ones without trying them is bonkers. You become like the one-legged man in an a**e-kicking competition.

Now just to be clear I don’t know whether Facebook Ads will work for this woman’s business – I don’t have a crystal ball – but what I can absolutely guarantee is that they won’t work if she doesn’t try them and run some tests.

If your business is relying on too few ways of getting customers or you don’t have enough customers of the quality you want it’s time to book a call with me here.

Noel Guilford

PS I case you are wondering, I don’t offer Facebook Ads as a service; there are agencies that are far better at this than me to whom I outsource. My focus is on helping business owners, who are open-minded, find what works for them to achieve the rhythmic acquisition of customers.


Noel Guilford, Principal at Guilford Accounting
Noel Guilford is the principal of Guilford Accounting a small business accountancy practice specialising in advising owner-managed businesses on current accounting, finance, and tax matters. You can reach him via email at noel@guilfordaccounting.co.uk or by phone at 01244 660866. He is the author of the 'Figure it out - an entrepreneurs guide to understanding your business numbers' which you can obtain by visiting guilfordaccounting.co.uk.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ His latest book, How to Build a Successful Business' will be published in 2018.

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