Posted on December 28, 2022  
by Noel Guilford

Todays three French hens challenge is a little different than first two days.

After all that number crunching it’s time to focus on the the number of leads you need to generate to achieve your desired profit. This is now your specific, actionable goal.

However, there is a problem with just setting goals.

The results you get have very little to do with the goals you set unless you have a system to follow to achieve the goal. Goals are about the results you want to achieve, whereas systems are about the processes that lead to those results.

Without a system, setting goals alone is useless. (Which, incidentally, is why most people give up on new year resolutions within a matter of days or weeks).

In his book, Atomic Habits, James Clear tells the story of the British Cycling team. When Dave Brailsford joined as performance director in 2003, British riders had won only one Olympic gold medal since 1908. Between 2007 and 2017 British cyclists won 178 world championships, 66 Olympic gold medals and five Tour-de-France victories.

The goal to win had always been there but it was only when Brailsford implemented a system of continuous small improvements that British cyclists achieved a different outcome.

And so it will be with your goal. The number of leads you have set as a goal to get in the next week, month and year will only happen if your build a system for the rhythmic acquisition of those leads – a regular daily practice or routine that is not only small but relatively easy to do.

So, todays challenge is to create your lead generating system. To help you get started download today’s gift, the 12 marketing foundation blocks checklist, and start to create your system by listing – preferably in your journal – simple steps you can take to generate a lead.

Start small. Rome wasn’t built in a day. Every day from now on take one action from your system and carry it out. Gradually you will add more actions as you find the ones that work best for you.

 

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Noel Guilford


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