The EU’s new VAT rules for e-commerce from 1 July 2021

The new European Union (EU) VAT system for business-to-consumer (B2C) e-commerce sales comes into force on 1 July 2021. This package of changes comprises:

  • a one stop shop for accounting for VAT on B2C services;
  • an import one stop shop (IOSS) to pay import VAT on low value imports of less than €150 from outside the EU; and
  • special VAT rules for goods sold to EU consumers via online marketplaces.

Here are the details of the EU’s new e-commerce regime and how it will affect UK suppliers selling to consumers in the EU.

The one stop shop 

The existing mini one stop shop (MOSS), which currently applies to telecoms, broadcasting and electronically supplied services (TBE services) will be replaced by the one stop shop (OSS).

From 1 July 2021, the new OSS will cover TBE services, as well as the distance selling of goods; ie goods that are dispatched by or on behalf of the supplier from one EU member state to a B2C customer in another member state.

The current distance selling thresholds applied by individual member states (€35,000 or €100,000 depending on the country) will be replaced by a single threshold of €10,000, which will apply to the combined total of TBE services and distance sales made by an EU business to B2C customers throughout the EU. Non-EU vendors – and that’s us in the UK – will be subject to a nil threshold.

In addition to TBE services and distance sales, the OSS can also be used to account for VAT on all B2C services with a place of supply in an EU member state where the service provider is not established; eg for accommodation, admission to events, transport, immovable property services and valuation or work on goods.

The aim of the new rules

The EU’s aim is to ensure that VAT on distance sales and B2C services is charged in the member state of the EU consumer through the OSS (rather than by reference to the supplier’s location), ending the requirement for EU established suppliers to have multiple VAT registrations around the EU.

As they did with the MOSS, vendors using the OSS have the option of registering in one EU member state only and accounting for all EU supplies of OSS goods and services under a single quarterly VAT return. Businesses with an establishment in the EU will register in their home member state. Existing MOSS registrations will be migrated into the new OSS.

Use of the OSS is optional – the alternative is for the supplier to register for VAT in each EU member state where it makes supplies of these goods or services.

The import one stop shop (IOSS)

The EU’s ‘low value import’ threshold, which currently allows shipments of goods worth €22 or less to be imported into the EU without customs duty or VAT, will be abolished so that, from 1 July 2021, import VAT is due on the importation of all goods into the EU. Instead of requiring this VAT to be paid as the goods enter its territory, the EU will introduce a new import one stop shop (IOSS) to facilitate the reporting and payment of import VAT on low value goods that are dispatched by or on behalf of suppliers from outside the EU, such as Great Britain.

The IOSS can be used where the value of the consignment does not exceed €150, but it is not available for imports of goods liable to excise duties. Under the IOSS, the supplier charges VAT to the EU customer at the point of sale and reports and pays this VAT on a monthly IOSS return.

Both EU and non-EU established businesses that import low value goods from outside the EU may register for and use IOSS. EU vendors register for IOSS in their home member state. Non-EU vendors that are established in a country which has a VAT mutual assistance agreement with the EU and supply their goods to the EU from that country may register for IOSS in a member state of their choice. Otherwise, a non-EU vendor must appoint, and register for VAT through, an EU intermediary in the country where that intermediary is established. That intermediary is then liable to fulfil the importer’s IOSS obligations and pay the VAT due on their behalf.

As with the OSS, use of the IOSS is optional and importers may instead choose to pay import VAT via their customs entry when the goods cross the EU border. However, the IOSS looks set to be a valuable facilitation to simplify administration and logistics for importers of low value goods; it is expected to enable faster clearance of goods through customs into the EU and vendors with an IOSS registration number may also save on transport charges from carriers.

Use of the IOSS also removes the risk of double taxation where goods sent by express courier enter the EU through one member state and are transported to their final destination in another member state.

Sales through online marketplaces

The EU will also introduce new rules for sales of goods through online marketplaces (OMPs), similar to those recently introduced in the UK. When goods are sold through an OMP to EU consumers, it is the OMP rather than the vendor that will be deemed, for VAT purposes, to have supplied them to the customer. Therefore, the OMP will be required to collect and pay the VAT on these sales.

OSS and IOSS – issues for UK businesses

The new e-commerce rules make major changes to the EU VAT system and teething problems are expected with the IT infrastructure, both for registration and customs clearance. While some countries’ registration portals are already open, a number of member states, including the Netherlands and Germany, have informed the EU that their online systems will not be fully ready for 1 July 2021.

For UK traders, the impact of the new rules will be different for traders who supply to consumers in the EU from Great Britain (GB), which is now outside the EU, and those that trade under the Northern Ireland protocol.

Traders in Great Britain

Traders in GB are now non-EU established businesses and, broadly speaking, have two options when selling goods to B2C customers in the EU. Should they be able to hold stock in an EU member state, they could register for the OSS in that country and operate the distance selling rules. If they prefer to ship stock to EU customers from the UK, they can register for the IOSS.

At the time of writing there is uncertainty over whether GB traders meet the VAT mutual assistance agreement test when registering for the IOSS. While the UK did sign a mutual assistance agreement with the EU very recently, its impact on IOSS has yet to be fully clarified and some individual EU member states currently require GB registrants to appoint an intermediary. This creates extra costs but may be worthwhile if the sales to EU consumers are significant. We have an appointed representative with whom we have partnered on behalf of clients.

Traders in Northern Ireland

As Northern Ireland effectively remains within the EU’s VAT system for cross-border movements of goods, it will be covered by the EU’s new rules for sales of goods through online marketplaces, distance selling of goods and the IOSS for goods imported from outside the EU. However, Northern Ireland is outside the EU for the purposes of supplies of services, so will be unaffected by the new rules on B2C supplies of services.

HMRC recently announced that it will create the necessary IT systems to allow businesses trading under the Northern Ireland Protocol to register for and operate the UK versions of the OSS and IOSS.

Businesses with supplies exceeding the €10,000 (£8,818) threshold that wish to use the UK’s OSS must be UK VAT registered and will require an XI indicator. The requirement to register will apply even if the business’s overall turnover is below the normal UK VAT registration threshold of £85,000.

HMRC warns that its IOSS portal may not be ready in time for the 1 July 2021 start date. It has promised further guidance on this point soon, along with more general guidance, information and regulations on the UK’s new IOSS and OSS regimes.

Now that GB is no longer in the EU, these new rules may simplify what has been a difficult six-month period for vendors to EU consumers but are not without complexity and cost to get set up properly.

Noel Guilford

Noel Guilford, Principal at Guilford Accounting
Noel Guilford is the principal of Guilford Accounting a small business accountancy practice specialising in advising owner-managed businesses on current accounting, finance, and tax matters. You can reach him via email at or by phone at 01244 660866. He is the author of the 'Figure it out - an entrepreneurs guide to understanding your business numbers' which you can obtain by visiting His latest book, How to Build a Successful Business' will be published in 2018.

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